Business Growth Tips

If you are new to running your own essential oil business, you may feel overwhelmed at first. The key to a successful business is finding long-term customers to fall in love with the products! Here are a few essential oil business building tips to help you solidify a customer base.

  1. Use oils on yourself: One of the best oil business building tips is to make sure you endorse the product by using it yourself. If you consistently wear or use the oils, then others will most likely ask you what perfume you are wearing, and this is the perfect opportunity to tell them it’s actually essential oils rather than perfume. When you use the oils, you also grow in your own understanding of the unique properties of various oils so you can speak from experience with clients.

  2. Learn as much as possible: If you want to become a trusted source for your clients, you need to learn as much as possible about essential oils. It is always a good idea to learn as much as you can about a wide range of oils and the various benefits so you are well-versed enough to in turn educate your clients. Learning should be a part of your business plan and you should aim to learn about one new oil a month so you continue to grow both the business and your own well of knowledge.

  3. Start with friends and family: If you are new to running your own essential oil business, you may feel overwhelmed at first. The key to a successful business is finding long-term customers to fall in love with the products! Here are a few essential oil business building tips to help you solidify a customer base.

  4. Use oils on yourself: One of the best oil business building tips is to make sure you endorse the product by using it yourself. If you consistently wear or use the oils, then others will most likely ask you what perfume you are wearing, and this is the perfect opportunity to tell them it’s actually essential oils rather than perfume. When you use the oils, you also grow in your understanding of the unique properties of various oils so you can speak from experience with clients.

  5. Learn as much as possible: If you want to become a trusted source for your clients, you need to learn as much as possible about essential oils. It is always a good idea to learn as much as you can about a wide range of oils and the various benefits so you are well-versed enough to in turn educate your clients. Learning should be a part of your business plan and you should aim to learn about one new oil a month so you continue to grow both the business and your well of knowledge.

  6. Start with friends and family: One of the best oil business building tips, especially for the beginner, is to start looking for potential clients amongst the people you already talk to daily. Friends and family can make for great customers over the years! This is an easy way to start up your business and build your confidence in talking to others about your new passion. Your friends and family are people who care about you so they are more likely to be gentle and that is always helpful as you work out your sales pitch. While you don’t want to guilt your friends and family into buying oils, chances are that most people will want to at least try oils or learn more so it’s a good place to start. You can even arrange for a presentation at your home so you can polish your skills and allow them to experience the oils firsthand.

  7. Always be ready to share: When it comes to selling oils, you always need to be ready to present when the opportunity presents itself. You could be standing in line at the DMV and someone notices the scent you are wearing or you could be at a baby shower meeting new people when it comes up in conversation. You should be ready to present a few key points about the use and benefits of essential oils no matter where you are since every conversation is a chance to gain a potential client.

  8. Have brochures, cards, or other handouts on you: A great way to get information across without giving a big speech or presentation is with the use of brochures, cards, or general handouts. These are great for when you want to give a potential client the main points about oils or a particular oil without bombarding them with information. It is also great because it is something they can take with them to keep your business in mind or share with others. A good idea is to give more than one handout to potential clients and ask them to share it around with their friends and family.

  9. Exchange contact information: While you want to use any opportunity to briefly introduce oils to a new client, the goal is always to get the sale. You don’t just want them to buy oils – you want them to buy oils from you. The best way to ensure they choose your business for their oil needs is to exchange contact information. This will give them a way to contact you with any questions or to place an order. It will also give you an easier way of compiling a list of potential clients to follow up with after the initial introduction.

  10. Follow up with clients: Once you exchange contact information, you should use it to your advantage. You should maintain a call list of potential clients and follow up with them after the initial conversation or presentation. Life is busy and people may forget to order oils, but checking in with existing or potential clients is a great way to stay fresh in their mind.

  11. Always carry oils on you: While you should be comfortable talking about oils to new people, the real selling point is to have a few oils on you for potential clients to try out. Whether you carry five oil samples to give out on your daily travels or just one or two for clients to smell as you invite them to an aromatherapy party or official presentation, having a few oils on hand can really drive the point home and maybe even result in a sale.

  12. Focus on two to three oils to start: Since there are so many different oils available, it can be tempting to indulge in several at once. When trying to introduce someone to oils for the first time, it is best to focus on just 1-3 oils to avoid overwhelming them. If you have just 1-3 vials of oil on you when you are out and about, this is much easier on you and the potential client. You can choose popular oils or your personal favorites as the go-to top three oils.

  13. Present a professional image: Finally, you should try to present a professional image to potential clients. This means looking clean, neat, and professional when out and about. It also means having a polished presentation when talking to someone new about why they should experience oils. People tend to trust people who are more professional in their approach so its best to keep this in mind.