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Meet Sugarless Co-Founders Tracy and Sarah: Leaders in Wellness

Meet Sugarless Co-Founders Tracy and Sarah: Leaders in Wellness

Tracy and Sarah, co-founders of Sugarless, are pioneers in the health and wellness industry, driven by a shared mission to offer natural, effective products that improve people’s lives. Their journey from concept to thriving business is not just a tale of entrepreneurship but a story of passion, resilience, and a deep commitment to health and well-being. Here’s an inside look at their day-to-day lives, the challenges they’ve faced, and their visions for the future.

A day in the life of a wellness entrepreneur

For Tracy and Sarah, each day begins with rituals that set the stage for health and productivity. Waking up around 7 AM, the morning starts with a skincare routine followed by dry brushing to stimulate the lymphatic system. This is a sacred time for reflection, planning, and invigorating the body. Journaling clears the mind, while stretching or rebounding activates physical energy. A warm glass of lemon water kick-starts the metabolism, preparing them for the day ahead.

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Depending on the day's schedule, they might go for a morning walk or engage in a hot yoga session, practices that enhance both mental and physical well-being. Once energized, they dive into a workday filled with Zoom meetings and collaborations with various agencies and freelancers. Managing emails and creating content for social media also play a significant role in their daily tasks.

Starting your own business: advice from the founders

Tracy and Sarah emphasize the importance of passion and resilience in entrepreneurship. Their advice for aspiring business owners is to find a niche where they can make a real impact and to stay true to their values. Listening to customers is crucial as they are a valuable resource for learning and growth. Challenges should be seen as opportunities to learn, and calculated risks are necessary for breakthroughs. This mindset has been pivotal in their journey with Sugarless.

Inspiration behind sugarless

The inspiration for starting their own business came from a desire for flexibility and a passion for health. Tracy’s transition from corporate America was fueled by the birth of her first child in 2021, seeking more control over her time and the opportunity to make a meaningful impact. Upon meeting Sarah through mutual friends and discovering their shared vision and complementary skills, the decision to launch Sugarless was a natural progression.

Overcoming challenges as female entrepreneurs 

One of the significant challenges Sarah faced was balancing entrepreneurship with motherhood, especially after giving birth to her second child shortly after launching Sugarless. The postpartum period brought immense challenges, requiring her to trust Tracy to manage the business during her recovery. This experience underscored the importance of partnership and long-term planning in navigating personal and professional demands simultaneously.

Future aspirations for Sugarlessimage2

Looking ahead, Tracy and Sarah are committed to inspiring individuals to improve their health for a longer, quality life. They envision Sugarless playing a crucial role in helping people maintain wellness through natural products. The goal is not just to grow their business but to foster a community where individuals are empowered to take charge of their health.

A peek into their personal lives

On a lighter note, Sarah shares her passion for gardening, a hobby that brings her joy and connects her to nature—a legacy passed down from her father, a renowned plant breeder in Australia. Her garden in Seattle, though not vast, is a cherished sanctuary where she hosts friends and family, creating a green, peaceful refuge in the city.

Tracy and Sarah's journey with Sugarless is more than a business venture; it's a reflection of their life’s work and values. Through Sugarless, they not only offer products but also hope to influence a shift towards healthier lifestyles. Their story is a testament to what can be achieved with passion, resilience, and a clear vision.

For those inspired by Tracy and Sarah’s story or looking to embark on their own journey of health and wellness, their experiences and insights provide valuable lessons and inspiration. Join us in celebrating their success and the positive impact Sugarless continues to make in the wellness industry.


To stay updated on their journey and connect with Tracy and Sarah, follow their business on Instagram at @getsugarless.